Phocas Launches UK Reseller Programme for BI Software

Phocas, the business intelegence software provider has launched its first European channel programme aimed at Microsft Dynamics resellers in the UK and other key European markets.  Since it’s launched in 2009 the programme has already been rolled out in Australia, North America and Canada.

So far Phocas BI solutions are used by over 600 companies and 5000 users worldwide, spanning a wide range of markets such as electrical, automotive, industrial, medical, manufacturing, plumbing and building.

The product is a direct add-on to the Microsoft Dynamics platform, enabling resellers to cross-sell to existing customers already using Microsoft Dynamics AX, NAV and CRM or to deliver additional value with the latest edition of Microsoft Dynamics’ ERP.

“As Phocas is built on Microsoft technologies including SQL and .NET, resellers can expect to make the same margins as they do with their existing Microsoft Dynamics solutions,” said Phil Dodds, director, Phocas.  “With these sales margins and the validation of our recent Microsoft Gold Certification, we expect to add 50 new resellers through our European and US channel programmes over the next 18 months.”

Phocas has made available an online portal where resellers can access a comprehensive suite of product information, technical and training material and marketing collateral.